Portfolio: Elizabeth Chimani

A keen and self-driven go-getter, passionately pursuing a career in digital marketing.

– Elizabeth Chimani

Copywriting at Travelstart

Elizabeth Chimani

I am currently part of the brand team that is responsible for conceiving content for both digital and offline campaigns. My role involves working closely with graphic and multi-media designers to create intriguing content that is on-brand and appealing to the intended audience. I manage all digital and offline content for the Travelstart global market and analyse reports from all marketing channels in order to adjust and optimise existing and future campaigns.

A Sneak Peek of My Work at Travelstart Between 2016 and 2018

Sale concept creation, sale content briefs, competition concept creation, branding, copywriting and design direction and briefs.

FULL PORTFOLIO >>>

Content Management Work for Various Clients

Website total re-brand and Content Management

 
Here I added all content from the background colours, to the images, buttons and written content. I managed and edit all the content to ensure that it passes the SEO tests that I run using WIX-this is also where the website is hosted.

Content Management and Copy Editing

 
This was a WordPress site and I was responsible for editing and loading all the content. I also coded using Html to create a consistent style across the entire website.

Content Creation and Reputation Management

 
I changed the template so that it could become a multi-lingual website. At the moment you can switch between two languages-German and English I also added blog posts and other content. This website was hosted on Squarespace.

Copy Editing and Content Management

 
I was responsible for a total re-brand and shift for this website. I moved all the content from the old website to the new one. I loaded all content from banners to written text. This website was hosted on a Dev site so there was a lot of coding required especially on the blog pages like this one: https://www.wineofthemonth.co.za/the-wine-press/10_panel-colin-collard
 

Articles/Advertorials:

 
I conceived all the campaign concepts, wrote all the copy and loaded all the content to The South African website which was hosted on WordPress.
 

You can have a look at some of the other articles I have written here: