A keen and self-driven go-getter, passionately pursuing a career in digital marketing.
– Elizabeth Chimani
Copywriting at Travelstart
I am currently part of the brand team that is responsible for conceiving content for both digital and offline campaigns. My role involves working closely with graphic and multi-media designers to create intriguing content that is on-brand and appealing to the intended audience. I manage all digital and offline content for the Travelstart global market and analyse reports from all marketing channels in order to adjust and optimise existing and future campaigns.
A Sneak Peek of My Work at Travelstart Between 2016 and 2018
Sale concept creation, sale content briefs, competition concept creation, branding, copywriting and design direction and briefs.
Here I added all content from the background colours, to the images, buttons and written content. I managed and edit all the content to ensure that it passes the SEO tests that I run using WIX-this is also where the website is hosted.
I changed the template so that it could become a multi-lingual website. At the moment you can switch between two languages-German and English I also added blog posts and other content. This website was hosted on Squarespace.
I was responsible for a total re-brand and shift for this website. I moved all the content from the old website to the new one. I loaded all content from banners to written text. This website was hosted on a Dev site so there was a lot of coding required especially on the blog pages like this one: https://www.wineofthemonth.co.za/the-wine-press/10_panel-colin-collard